LED Bulbs: Comparing the Whites!
New in our LED lineup
Meet Natural Pure White – our third LED white
We’re excited to offer Natural Pure White — a beautiful new white tone that joins our classic warm white and pure white LED options.
You’ll find Natural Pure White in two of our most popular styles:
We’ll continue adding more Natural Pure options over time, so check back as this collection grows.
How does Natural Pure compare to Warm & Pure White?
Think of Natural Pure White as the “just right” middle ground — not as golden as warm white and not as icy as pure white. It brings a rich, neutral tone that works beautifully with both modern and traditional décor.
In the photo below, you’ll see all three LED whites side by side for an easy comparison.
These bulbs are compatible with standard commercial C9 Christmas cords with E17 bases, so it’s easy to upgrade or expand an existing display.
Note about warm white: In photos, warm white can look a little more yellow when placed next to pure and Natural Pure whites. In person, it still has that soft, cozy glow that makes it a favorite — especially when mixed with glass bulbs and traditional string lights.
Seen alone, each of these whites feels fairly neutral. The difference is where they land on the spectrum — from the warmest, most nostalgic glow to the crispest, coolest white.
String lights: seeing the whites in action
Here are the same three whites in LED string lights. In this photo, Natural Pure White sits visually between the original two colors — a soft, versatile white that plays nicely with both warm and pure tones.
If you’re adding to an existing display, we hope these side-by-side photos make it easier to choose the closest match to what you already own.
Starting from scratch? Here’s a quick guide:
- Warm White: cozy, golden, and nostalgic — great with glass bulbs and classic décor.
- Natural Pure White: soft, modern, and flexible — a neutral white that works in many settings.
- Pure White: bright and crisp — ideal for high-contrast, contemporary displays.
Heads-up: Natural Pure White is currently available in select styles (like C9 bulbs and 5mm strings). Additional shapes such as icicles and nets will be added over time.
Still deciding? Compare LEDs to traditional glass bulbs
If you’re choosing between warm white LEDs and classic white incandescent bulbs, this side-by-side comparison is a great next step:
Warm White LED vs. White Incandescent: a Christmas lights smackdown
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Originally published October 21, 2022. Updated and released December 7, 2025